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What counts as evidence?

Best — a direct quote, a link to a call recording (Aircall, Fathom), a HubSpot deal link, or a screenshot (more sources = better!).

Good — a customer review, a message thread, or a session recording.

Also useful — a pattern you've noticed across multiple interactions, even without a specific source.

Still worth submitting — a hunch or instinct, but explain why you think it's worth flagging.

Quick reminder — please don't include full customer names, email addresses, phone numbers, or home addresses in this form. Paraphrased quotes are fine. Aircall and HubSpot links are fine — the team can pull the full context from there.

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Help the Product Team see the full picture

Whether you're on calls, handling messages, or spotting patterns in data — this form captures what you've observed and gets it in front of the Product Team. What you notice shapes what we build.

What's worth submitting

Open this form when:

• you've seen or heard the same issue more than once
• something worked really well and you want to make sure we protect it
• something took longer, broke down, or needed a workaround
• someone was noticeably more frustrated, confused, or delighted than expected
• there's a gap between what people expect and what we offer
• you finished a call, meeting, or task thinking "someone should know about this"

A hunch is enough — you don't need evidence to submit.

The form steps

Customer → Goal → Result → Feeling → Evidence

What happens next

We look for patterns across all submissions. The more we see on the same topic, the higher it gets prioritised.